EngageCPG attends the Global Produce &Floral Show in Atlanta
The largest event of its kind in the produce and floral industry
EngageCPG, a sales agency in the consumer-packaged goods (CPG) space, participated in the Global Produce & Floral Show on October 18th, 2024, in Atlanta, Georgia. The event, which is the largest of its kind in the fresh produce and floral industries, brought together industry leaders, suppliers, and innovators to discuss the latest trends and challenges facing the sector.
During the show, EngageCPG highlighted its commitment to driving viable growth and delivering fresh ideas and solutions tailored to the grocery industry. The company was focused on the growth in center store brands within the grocery channel's produce space.
"We were thrilled to attend this year's Global Produce & Floral Show and connect with so many key players in the industry," said Laura Holland, Founder and CEO at EngageCPG. "Our focus is on helping brands stand out in a crowded marketplace through innovative strategies that resonate with today's health-conscious and sustainability-driven consumers."
EngageCPG's presence at the show reaffirmed its dedication to staying at the forefront of industry trends, with a special emphasis on building client relationships and seeking out the ways in which snacks and beverage brands can help play a significant role in the produce section and center of the store.
The Global Produce & Floral Show, organized by the International Fresh Produce Association (IFPA), provided a platform for EngageCPG to network with leading retailers, suppliers, and growers while exploring partnerships that can further elevate the brand's footprint in the consumer-packaged goods industry.
For more information on EngageCPG and their participation in the Global Produce & Floral Show, visit The Global Produce & Floral Show (freshproduce.com).
About EngageCPG: EngageCPG is a sales agency in the Consumer-Packaged Goods (CPG) industry, dedicated to helping brands achieve their sales goals through strategic planning, market analysis, and innovative sales techniques. Founded and led by Laura Holland, EngageCPG prides itself on its commitment to excellence, diversity, and empowerment within the industry. For more information, visit engagecpg.com
About Burdette Beckmann Inc. (BBI) Founded in 1955, Burdette Beckmann Inc. (BBI) is a national sales agency focused on delivering solution-based strategies that foster long-term growth. BBI provides innovative solutions across multi-channel segments with a focus on short-term strategy and lasting client relationships. For more information, visit bbiteam.com.