EngageCPG to be Acquired by Burdette Beckmann Inc. (BBI)
Strategic Partnership to Strengthen Grocery Representation in CPG Industry
EngageCPG, a leading southeastern sales agency specializing in the grocery channel, proudly announces its acquisition by Burdette Beckmann, Inc. (BBI), a national sales agency, effective January 1, 2025. This strategic move aims to strengthen both companies' market presence, leveraging expertise and leadership to unlock new opportunities for growth.
Partnership Highlights:
- Enhanced Capabilities: The merger combines EngageCPG's grocery channel expertise with BBI's extensive resources and network, offering superior solutions and services to clients.
- Expanded Market Reach: By integrating EngageCPG's innovative leadership with BBI's established market presence, the partnership is poised to broaden its geographical footprint and increase market share.
- Improved Client Services: Clients will benefit from an expanded array of services and deeper market coverage, ensuring continued success for their brands.
- Seamless Transition: Both companies are committed to maintaining high standards of service throughout the transition, ensuring a smooth process for all clients.
"We are thrilled to join forces with BBI,” said Laura Holland, Founder & CEO of EngageCPG.
"This acquisition is a proud milestone that reflects our team's dedication to the grocery channel. Together with BBI, we will continue to deliver exceptional value to our clients while maintaining the same quality of brand representation."
About EngageCPG: EngageCPG is a sales agency in the Consumer-Packaged Goods (CPG) industry, dedicated to helping brands achieve their sales goals through strategic planning, market analysis, and innovative sales techniques. Founded and led by Laura Holland, EngageCPG prides itself on its commitment to excellence, diversity, and empowerment within the industry. For more information, visit engagecpg.com
About Burdette Beckmann Inc. (BBI) Founded in 1955, Burdette Beckmann Inc. (BBI) is a national sales agency focused on delivering solution-based strategies that foster long-term growth. BBI provides innovative solutions across multi-channel segments with a focus on short-term strategy and lasting client relationships. For more information, visit bbiteam.com.
For additional information, refer to the BBI press release.